In the dynamic world of skincare, two brands have emerged as frontrunners: Drunk Elephant and The Ordinary. Both brands offer innovative and effective products, but their approaches and philosophies differ significantly. This article, Drunk Elephant vs The Ordinary, provides an in-depth comparison of these two popular skincare lines, helping you make an informed decision based on your specific needs and preferences.


Drunk Elephant vs The Ordinary
Brand Philosophies
Drunk Elephant: The “Suspicious 6” Approach
Drunk Elephant was founded in 2012 by Tiffany Masterson, with a radical philosophy of eliminating what they call the “Suspicious 6” from their formulations. These six ingredients – essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, and SLS (sodium lauryl sulfate) – are believed to be potentially irritating or sensitizing to the skin. By avoiding these ingredients, Drunk Elephant aims to create biocompatible products that work in harmony with the skin’s natural processes.
The Ordinary: Affordable Efficacy
On the other hand, The Ordinary, a brand under the DECIEM umbrella, focuses on providing effective, science-backed skincare solutions at affordable prices. Their philosophy revolves around transparency, offering straightforward formulations that highlight the key active ingredients without unnecessary additives or inflated pricing. The Ordinary’s approach is to educate consumers about the benefits and functions of each ingredient, empowering them to create customized routines tailored to their specific skin concerns.
Drunk Elephant vs The Ordinary
Product Ranges
Drunk Elephant’s Comprehensive Lineup
Drunk Elephant offers a comprehensive range of skincare products, including cleansers, serums, moisturizers, treatments, and sun protection. Some of their best-selling and most popular products include the Protini Polypeptide Cream, T.L.C. Framboos Glycolic Night Serum, and the C-Firma Fresh Vitamin C Serum. Their products are formulated with a blend of potent active ingredients and nourishing plant-based oils, catering to various skin types and concerns.
Protini Polypeptide Cream
T.L.C. Framboos Glycolic Night Serum
C-Firma Fresh Vitamin C Serum
The Ordinary’s Targeted Solutions
The Ordinary takes a more targeted approach, offering a wide range of single-ingredient or minimalist formulations designed to address specific skin concerns. Their product lineup includes serums, moisturizers, peels, and treatments focused on issues such as acne, hyperpigmentation, fine lines, and dullness. Some of their best-selling products are the Niacinamide 10% + Zinc 1%, Glycolic Acid 7% Toning Solution, and the Multi-Peptide + HA Serum (Buffet).
Glycolic Acid 7% Toning Solution
Multi-Peptide + HA Serum (Buffet)
Formulations and Ingredients
Drunk Elephant’s Clean and Biocompatible Approach
Drunk Elephant prides itself on using only biocompatible ingredients that are non-irritating and non-sensitizing. Their formulations are free from the “Suspicious 6” and often incorporate potent plant-based extracts, antioxidants, and nourishing oils. For example, their Virgin Marula Luxury Facial Oil is a cult favorite, known for its high concentration of antioxidants and fatty acids that deeply nourish and hydrate the skin.
Virgin Marula Luxury Facial Oil
The Ordinary’s Minimalist and Effective Formulas
The Ordinary takes a more minimalist approach, focusing on delivering effective active ingredients at their optimal concentrations. Their formulations are often straightforward, with each product highlighting a specific ingredient or blend of ingredients. For instance, their Ascorbic Acid 8% + Alpha Arbutin 2% serum combines two powerful brightening agents, while their Retinoid 2% Emulsion offers a gentle yet effective form of retinol.
Ascorbic Acid 8% + Alpha Arbutin 2% serum
Retinoid 2% Emulsion
Pricing and Accessibility
Drunk Elephant: Luxury Pricing
Drunk Elephant’s products are positioned as luxury skincare, with prices ranging from $20 for smaller items to over $90 for their more premium offerings. While their products are widely available at Sephora, Ulta, and other high-end retailers, the brand’s pricing may not be accessible to everyone.
The Ordinary: Affordable and Accessible
In contrast, The Ordinary’s products are remarkably affordable, with most items priced between $5 and $20. This accessibility has been a key factor in the brand’s popularity, allowing consumers to experiment with various active ingredients and formulations without breaking the bank. The Ordinary’s products are available at Sephora, Ulta, and their own website, making them widely accessible to a diverse range of consumers.
Packaging and Branding
Drunk Elephant’s Vibrant and Playful Aesthetic
Drunk Elephant’s packaging is vibrant, playful, and instantly recognizable. Their products feature bright colors, quirky names, and eye-catching designs that reflect the brand’s fun and approachable personality. The packaging is also designed to protect the integrity of the formulations, with opaque bottles and airless pumps to prevent exposure to light and air.
The Ordinary’s Minimalist and Functional Approach
In contrast, The Ordinary’s packaging is minimalist and functional, with a focus on conveying information about the product’s key ingredients and concentrations. Their bottles and tubes are simple, often featuring a clinical aesthetic with clear labeling and minimal branding. This approach aligns with the brand’s philosophy of transparency and prioritizing efficacy over aesthetics.
Drunk Elephant vs The Ordinary
Frequently Asked Questions
Which brand is better for sensitive skin?
Both brands offer products suitable for sensitive skin, but Drunk Elephant’s “Suspicious 6” approach may be more appealing to those with highly reactive skin. Their formulations are designed to be non-irritating and non-sensitizing, making them a safer choice for those with sensitivities. However, The Ordinary also offers gentle and minimalist formulations that can be suitable for sensitive skin types when used correctly.
Which brand offers better value for money?
When it comes to value for money, The Ordinary has a clear advantage. Their affordable pricing makes it easier to experiment with different active ingredients and build a comprehensive skincare routine without breaking the bank. Drunk Elephant’s luxury pricing may not be accessible to everyone, but their products are often praised for their efficacy and quality.
Can products from both brands be used together?
While it’s generally recommended to stick to one brand’s philosophy for optimal results, it is possible to incorporate products from both Drunk Elephant and The Ordinary into your routine. However, it’s essential to understand the ingredients and formulations to avoid potential conflicts or irritation. Consulting with a skincare professional or doing thorough research is advisable before mixing products from different brands.
Conclusion
In the battle between Drunk Elephant vs The Ordinary, there is no clear winner – it ultimately comes down to your individual skin concerns, preferences, and budget. Drunk Elephant offers a luxurious and comprehensive range of biocompatible products, catering to those seeking a more indulgent skincare experience. On the other hand, The Ordinary provides affordable and effective solutions for those who prioritize transparency and value for money.
Drunk Elephant vs The Ordinary – both brands have their strengths and weaknesses, and the decision ultimately lies in understanding your skin’s needs and aligning them with the brand’s philosophy and product offerings. Whether you choose Drunk Elephant’s clean and biocompatible approach or The Ordinary’s minimalist and targeted solutions, the key is to listen to your skin and make an informed decision based on your unique circumstances.
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